Viral Content: Every day, we find ourselves inundated with content on the internet, where it appears that something new goes viral content every day. Kittens brimming with love, babies having profound and incomprehensible dialogues, scary nature films, challenges like the, And numerous more items move across the world in a couple of minutes.
Today’s material appears to be temporary, immediate, and worldwide. As a result of the unexpected reach of virality irrefutable, social media and the internet have become tools for businesses and marketing plans.
Let’s use the TheDress case as an example, which we previously discussed in the post “Can virality will guarante?” It’s about a snapshot of a garment that sparked debate about its natural hue and became a global “trending issue.”
The Roman brand that sold the outfit profited the most from the publicity. Because of her, one of the company’s products will featur in ATL and BTL media, resulting in a threefold increase in sales.
Although it seems simple and sometimes silly, you must think very well about what you want to get with your publication and why you want it to go viral content, in case this is your goal (if you are reading this article I guess it is).
Remember that everything communicates and leaves a message in the receiver. Indeed many of the publications that we find on the net are the consequence of a fortuitous event or pure chance, but many others are thought out, elaborated, and have an objective behind them.
Once you are clear about what to tell or pursue with your publication: the background, you can think about how you will do it: the form. There is no sacred recipe that guarantees that your viral content will go viral content; however, in this blog, we will share some essential ingredients that will help you when trying:
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Make your post attractive at first sight. If it’s video, make sure you grab attention in the first 7 seconds.
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if you manage to create empathy with people through emotions, you will probably share your viral content. Ben Smith, editor-in-chief of Buzzfeed, assures that humor, for example, allows you to connect very well with the audience.
Do not complicate those who will see your publication and make their experience simple and easy to understand. If anyone can understand the joke or message, it will be easier for everyone to share it.
Do you already know in which sector you want your publication to go viral content? This ingredient is fundamental because it will depend on how you should communicate your message.
For this “tri marinade,” we remember the quote by Nicolás Loaiza in which he states that if we know how to locate the right topic at the right time and that it easily accommodates different contexts, we can obtain a high reach.
If you cunningly combine all these ingredients, you can get closer to that virality that many would like.
But I will not finish without first recommending an essential factor that will become the basis of your publication: the initial focus. It is the point from where your viral content is born or the account you will share it.
Use a little cunning and spread it through users with many followers; from the outset, you will ensure a high reach.
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